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Since July 2020, I have been contracted at Total Wine & More as a User Experience Designer.

DESIGN TEAM & ROLE

The design team at Total Wine & More is a growing team, with 8 designers when I joined. My role to start was with split between both the upper-funnel landing page design and as a dedicated UX designer for content and marketing team, however after my first 5 months or so I transitioned into mostly upper-funnel design work as we began a new CMS project.

FIRST SIX MONTHS

In the first 6 months: I led UX research through design and shipment of content pages and templates. I also designed and shipped upper-funnel enhancements through agile framework.

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FINE & RARE

My first project at Total Wine for which I led UX research, ideation, user experience, and visual design.

Please inquire for the password to view the competitive analysis, wireframes and final designs. View the live page here.

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COCKTAIL RECIPES

I joined Total Wine at the mid-point of designing this project, at which point I jumped in and assisted with final designs and eventually took over development hand-off.

Cocktail Recipes is Total Wine's first project designed as a CMS with Bloomreach and is currently at MVP. View the experience here.

LATEST PROJECT

My latest project has been designing and handing-off the first round of designs for Total Wine's first content management system.

The system involves a new user-facing experience to create a more catered, explorational, and engaging browsing experience to be implented on high traffic landing pages as MVP with the intention of implementation throughout to create a seamless website experience.

Simultaneously, the new CMS will allow our merchandising teams to create and publish new pages in a fraction of the time which means a more up-to-date and personalized experience on the user's end and creating more time for other projects for the merchandising team.

The release of this project will be live later in 2021 while we continue to design the next stages of the CMS. Check back soon for updates!

Thank you! 🍇

I'm job hunting!

I’m an enthusiastic multidisciplinary designer who is looking to work
on projects that touch lives and make an impact after my graduation
this spring. I hope to continue learning and growing by collaborating
with seasoned designers. My passions reside in people, technology,
and beautifully designed products.

Interested in working together?

emily.frebowitz@gmail.com

267 690 2331

grab my resume 👉